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A&E, Lifetime and History Parent A+E Global Media Up for Sale as Disney and Hearst Test Demand Amid the Cable Channel Scramble (EXCLUSIVE)
A&E Network, Lifetime and History have quietly been put up for sale as A+E Global Media parents Disney and Hearst test the demand for the brands.
Mouse House leaders in recent months have articulated that the company has found a good rhythm in using linear TV assets to drive content to Disney+ and Hulu. A&E Network, Lifetime and History have bucked the general trend of slashed programming budgets for other cable outlets facing steady audience erosion. When Comcast acquired NBCUniversal from General Electric in 2011, the cable giant had to sell off its stake in A&E Networks to comply with federal merger conditions.
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