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A Year Out From 2026 World Cup, Broadcasters, Officials And Marketers Start Blowing Their Vuvuzelas
Broadcasters, streamers, tech execs and government officials gathered in Newark, NJ on Thursday to explore the state of soccer ahead of the 2026 World Cup.
Before dismissing the buzz inside Newark, NJ’s Prudential Center as just so many industry vuvuzelas, consider the reasons for the optimism of government officials, broadcasters and tech companies. Fielding a question for the whole panel about how AI is influencing the live sports experience, O’Mahony didn’t go anywhere near the current controversy surrounding the company’s Grok chatbot. Ricky Engelberg, a veteran marketing exec who is now a partner at Ryan Reynolds’ Maximum Effort, has seen the surge of soccer interest firsthand since coming aboard in 2023.
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