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‘You’re stealing my identity!’: the movie voiceover artists going to war with AI

As new tech imperils the £3bn dubbing artists industry, professionals including India’s Ryan Reynolds and India’s Jon Snow explain why audiences should listen to their fears

They want to see dubbing added to France’s l’exception culturelle, a government policy that defines cultural goods as part of national identity and needing special protection from the state. But as the market has grown, including the release of the Israeli startup Deepdub, an AI-powered platform that offers dubbing and voiceover services for films, the problems with synthetic voice technologies have become impossible to ignore. “If the actor’s face is not visible on screen, or if you’re just seeing their back, in India, we might attempt to add an expression or a line to clarify the scene or provide more context.” When there are references to time travel movies in a sci-fi film, he explains, a dubber might list Bollywood titles instead.

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