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‘They’re not selling fashion – they’re selling a dream’: the latest celebrity clan in clothes
Are the Crawford-Gerbers the new Kardashians – or a family selling a modern take on the American dream?
Last week, Cindy Crawford, her husband, Rande Gerber, and their two children, Kaia and Presley, announced a “first-of-its-kind partnership” with the Californian sportswear and lifestyle brand Vuori. Kicking things off with a campaign, it sees the menage frolicking in front of a Malibu beach house, all long limbs, glowing skin and gleaming Hollywood smiles. The family fool around in a palm tree-shaded garden, take a spin on a boat, pose in front of a seaplane and, at one point, Kaia and Rande play guitar on their beachfront deck.
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