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‘There Was Water Everywhere, Baby Oil, Baby Powder, Noodles’
Inside Kai Cenat’s four-day Streamer University.
But when he released a Harry Potter –themed trailer for the program on May 6 announcing that enrollment was open for “a school where chaos is encouraged and content is king,” the website crashed within minutes after receiving more than a million applications, which involved filling out a Google form and submitting a 45-second video clip. He knew, thanks to his background in sports and entertainment, that “this guy can grab attention and that was exciting for us, because it was exactly the demographic that we want.” Plans had to be sketched out in under a month, and the final rental contracts weren’t signed until just two weeks before May 22, when the streamers moved into Spanton Hall, a ten-story dorm in the University’s North Quad, all in total secrecy to prevent fans from surrounding the school. “He kind of redefined the streaming landscape,” says Chanti, explaining that while Twitch was originally a platform most associated with gaming content, Cenat “gave complete access to everything [he was] thinking, speaking, talking about,” while simultaneously inviting his commenters — the “chat” — to interact with him in real time.
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