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‘The Road to LA 28: The African Olympians’ Docuseries Eyes Pan-African Broadcast

‘The Road to LA 28: The African Olympians’ is a new docu-reality series following athletes from seven African nations on their journey to the 2028 Olympics.

“The Road to LA 28: The African Olympians,” a docu-reality series spotlighting Africa’s Olympic aspirations, was officially announced last week at the International Salon for Audiovisual Content ( SICA) in Ivory Coast. “We chose SICA in Abidjan to launch the show because Ivory Coast has a great sporting tradition and has already proven themselves as Olympic medal winners, and will thus be an integral part of the story we tell,” said Rathbone. Thanks to productive meetings at SICA, the team is now in discussions with several key broadcasters, including Canal+ International, SABC, RTI (Côte d’Ivoire), RTS (Senegal), KBC (Kenya), ZBC (Zimbabwe), and Max TV (Ghana).

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