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‘Squid Game’ Success Validates Netflix Korea’s Local-First Philosophy, Says Content Chief Don Kang (EXCLUSIVE)
Netflix Korea content VP Don Kang explains local-first content strategy that has driven Korean shows like 'Squid Game' to global success.
Hong Kong-American actor Byron Mann, who recently starred in the Korean film “Big Deal,” noted the elaborate storyboarding process that resembled manga comics — a marked difference from Hollywood production methods. Netflix’s emphasis on extensive pre-production planning and robust post-production work represents a significant shift for an industry previously constrained by tight broadcast schedules and limited resources. With “Squid Game” Season 3’s unprecedented success serving as the latest validation of this approach, Kang and Netflix Korea continue building the foundation for the next generation of global Korean hits.
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