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‘Squid Game’ by the Numbers: 600 Million Views, 19.5 Billion Social Impressions as Third and Final Season Premiere Approaches


The final season of "Squid Game" debuts on June 27, and according to Netflix data, the show's impact across the world has reached incredible heights.

The third and final season of the megahit series “ Squid Game ” debuts on June 27, and according to Netflix data shared exclusively with Variety, the show’s impact across the world has reached incredible heights. Speaking of influence, Netflix teamed with over 100 partners on “Squid Game” Season 2 merchandise, including Crocs, Puma, Johnnie Walker, Domino’s, and collectibles. That came in response to the massive reach of Season 1, which helped spike sales of Vans slip-on sneakers by nearly 8000%, while Google searches for “Squid Game” Halloween costumes outpaced every other film or TV character.

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