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‘Jurassic World Rebirth’ Has Bigger Boom In Global Opening With $322M+: How Universal Pulled It Off
The DNA in this new round of dinosaurs is so good, it's leading Universal/Amblin's Jurassic World Rebirth to a higher worldwide opening than previously reported, that being $322.5M worldwide (instead of $318M+) with $147.8M over domestic 5-days and $174.7M foreign take.
While we’ve dinged the whole notion of girl-with-a gun-movies, and how audiences have had their fill of them (read, Ballerina with only $57.2M domestic, near $108M WW), Jurassic World Rebirth was clearly sold on that image of the 2x Oscar winner — but with dinosaurs. Social media influencers, north of 155 of ’em, with a reach of 347M followers including Straw Hat Goofy, Marc Sebastian and Alexis Ruiz went to the Uni lot in California for an exclusive screening of the film and experiential afterparty. There were also five giant posters wrapped around the Stade de France during Beyoncé’s record-breaking sold-out tour stop and the Top 14 Rugby Final; the stunt alone estimated to have generated 10 million impressions over the month.
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