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‘Jurassic World Rebirth’ bites off $318 million at the global box office

“Jurassic World Rebirth” has topped the holiday box office charts in the U.S. and abroad. Universal Pictures says Sunday that the film earned $318 million in its first five days in theaters globally.

“Rebirth,” starring Scarlett Johansson, Mahershala Ali and Jonathan Bailey, is the fourth movie in the “Jurassic World” series and the seventh since Steven Spielberg’s original Michael Crichton adaptation stormed theaters in the summer of 1993. Factors like the holiday weekend, inflation and post-COVID moviegoing realities make it difficult to fairly compare the “Rebirth” launch to the other films in the “Jurassic World” franchise, the first of which opened to $208 million domestically in 2015. The campaign was far reaching, including a global press tour, with stops everywhere from London to Seoul, integrated marketing across NBC Universal platforms and brand tie-ins with everything from Jeep and 7-11 to Johansson’s skincare line.

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