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'I swapped my pricey skincare for this Boots K-beauty brand and my skin looked so good'


This Korean skincare brand has been all over social media recently and is already a huge high street hit – but does it live up to the hype?

After cleansing, I started with the Beauty of Joseon Revive Eye Serum : Ginseng + Retinal, £15, which feels cooling and refreshing, and ideal if you're trying to tackle puffiness and dark circles, but if probably unlikely to make many long-term improvements to dryness and fine lines. My two favourite products (Image: Laura Mulley)If you usually hate the feeling of greasy sunscreens on your face, you should definitely give Korean formulas a try, which are typically high factor but very lightweight – and Beauty of Joseon's are no exception. My previous morning routine included Austinus Bader The Face Mist, £76, Skin Rocks The Eye Cream, £65, Medik8 Liquid Peptides Advanced MP, £79, ALLSKIN|MED Barrier Defence Emulsion, £82, and Ultra Violette Future Fluid Superlight Mineral Skinscreen SPF50+, £38, totalling a rather hefty £340.

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Boots K-beauty