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“HELL’ YA” by VAYA VAYA Merges Sacred Identity with Sociocultural Commentary
The Canadian based VAYA and multi-instrumentalist Jack White join forces on experimental creative endeavor exploring what 'honest noise' sounds like.
Central to the ethos of HELL’ YA is the idea that music can act as a form of sacred activism—a space where personal belief and public expression can converge. “When I perform, create, write, play my guitar, sing, I am simply connecting to the source,” she states, indicating that her musical practice is inseparable from her personal discipline and ethical commitments. Like Prince, she positions her work as part of a larger critique of systems that extract value from creativity without reciprocal investment in artists’ growth or autonomy.
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