Get the latest gossip
‘Happy Gilmore 2’ Brings Back Subway Plugs, With Chris McDonald’s Shooter McGavin As Pitchman
Nearly 30 years after Adam Sandler winked at product tie-ins by plugging Subway in Happy Gilmore, ("Talk about a hole in one!"), Netflix is bringing the sandwich chain back for the sequel.
Chris McDonald, who plays Shooter, shot additional Subway scenes for social media, as did pro golfer Bryson DeChambeau. The streaming giant has previously created custom co-marketing campaigns with TurboTax for WWE RAW, Duolingo for Squid Game, Google Shopping and Emily in Paris, and several others. “ Happy Gilmore is one of those rare films that lives on in culture because fans truly love it – it’s quotable, it’s chaotic, and it’s got heart,” said Magno Herran, VP of Brand Marketing and Partnerships for Netflix.
Or read this on Deadline
