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‘Good Morning America’ Aims to Rouse Audiences With 50th Anniversary Celebration


Good Morning America aims to wake morning audiences up to the A.M. series' looming 50th anniversary

A promo that debuts Tuesday morning features the program’s broader array of hosts and correspondents — not behind the desk at the show’s longtime Times Square Studios home but out meeting fans and regular people. Other traditional media companies have bet on some of their best known programs to generate extra attention — and advertising dollars — in an era when many TV viewers are drawn to the next new thing on streaming platforms. Viewers can expect several celebrations and interesting segments over the next few months, says Swink, in addition to appearances by past “GMA” hosts including Joan Lunden and Diane Sawyer.

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