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‘Fantastic Four: First Steps’ $170M Promo Push Boosted By Little Caesars, Zillow, Pop-Tarts & More; Pic Eyes $200M U.S. Box Office Cume In 2nd Frame

'The Fantastic Four: First Steps' Promotional campaign is worth $170M and includes such brands as Pop-Tarts, Little Ceasars, General Mills, Citizen Watches, more.

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