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50 Million More Americans Are Buying Music Than a Decade Ago: MusicWatch
Music spending in the U.S. increased in 2024, according to a new MusicWatch report that shows 50 million more Americans are buying music than in 2014.
The total U.S. population — including people under 13 and non-internet users who are typically not counted in market research surveys — grew by roughly 19 million over that period. Over the last decade, streaming turned U.S. recorded music revenue growth positive after an approximately 15-year downslide caused by digital piracy and a shift to selling single-track downloads rather than albums. Digital download sales have declined sharply over the past decade — from $2.3 billion in 2015 to $329 million in 2024, according to the RIAA — and piracy still exists despite the sharp rise in music buyers.
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