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50 men’s summer wardrobe updates under £100, from classic jeans to the perfect white T-shirt
Need a summer style refresh? Our menswear expert’s favourite pieces prove you don’t need to spend big to look sharp
From the top players signing deals with big brands – see Jack Draper and Burberry, Jannik Sinner and Gucci, and Carlos Alcarazand Louis Vuitton – to high-street labels offering collections inspired by the sport, it’s turning into a firm fashion favourite. Couverture & The Garbstore always has a good selection from independent brands, and Uniqlo regularly collaborates with the estates of big artists such as Henri Matisse, Pablo Picasso and Jean-Michel Basquiat to produce painterly T-shirts that hit way above their accessible price point. While it’s impossible for the same style to work for everyone, there are a few brands known for having the best to offer – namely Merz b Schwanen, the creator of Jeremy Allen White’s T-shirt in The Bear; Sunspel, the heritage label known for luxury basics; and Uniqlo for great affordable alternatives.
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